Mission
Development of Mission statement
Background and Meaning:
Mission is the important pillar of organization that continuously
guides people associating with organization. Many NGOs and voluntary
organizations have started to define their vision and mission statements
as a living document of the organization. These statements should
be lived by the organizations. Vision and Mission statements have
now become an important part of strategy-making exercise and managements
are taking keen efforts to frame an effective statement because
they form a basis for all tactical decisions in the organizations.
These statements have gained considerable significance as they provide
direction and the focus for organizations. Vision Statement defines
the destination or goal and the mission statement defines the path
to achieve that. They are envisaged through a strategic process
and thus there is an alignment between the statements and business
strategy
• A definition of Mission in a dictionary is purpose, reason
for being
Many people wrongly consider their vision statement as mission
statement and either or. They are fundamentally different. Mission
statement defines the purpose or broader goal for being in the existence
or in the business. It serves as a guide in times of uncertainty,
vagueness. It is like guiding light. It has no time frame. The mission
can remain the same for decades if crafted correctly. While, vision
is more specific, in terms of objective and it also speaks about
time frame of its achievement.
Examples:
Mission statement of FORD states that:
"We help transport goods and people efficiently and cost effectively
without damaging environment" Ford's brief but powerful slogan,
"Quality is Job 1" could also be count as a mission statement.
Construction of Vision and Mission statements:
To make mission statement effective it needs to be aligned with
the prevailing culture in that organization. Mission and Values
go hand in hand. A lofty mission statement means nothing if it is
not in congruence with the values practiced by the organization.
A good example of this is Enron.
A mission statement can resemble a vision statement in a few companies,
but that can be a grave mistake. It can confuse the people. While
a mission statement helps inculcate values in employees,
Some examples of Mission Statements:
(1) Childline India Foundation
Mission Statement:
CHILDLINE aims at responding to the emergency need of every child
in need of care and protection throughout the country, ensuring
that there is an integrated effort between the government, non-governmental
organizations, academic institutions, bilateral agencies, corporates
and the community in protecting the rights of children. India is
home to almost 19% of world’s children. More than one third
of country’s population, around 440 million, is below 18 years.
Promoting child protection and child rights for our children is
consequently a crucial issue
(2) Deepalaya
Mission Statement:
Deepalaya committees ourselves to identify with and work along
the economically and socially deprived, the physically and mentally
challenged starting with children, so that they become educated,
skilled and aware. Enable them to be self-reliant and enjoy a healthy,
dignified and sustainable quality of life and to that end, act as
a resource to and collaborate with other agencies – governmental
and non-governmental, as well as suitably intervene in policy formulation.
(3) Akshara Foundation (Pratham Education Initiative)
Mission statement:
Every Child in School and learning well
(4) Bharat Integrated Social Welfare Agency (BISWA)
Mission statement:
To make a real and lasting special, financial, psychological and
spiritual impact on individuals, help build strong cohesive communities
and general substantial employment opportunities by increasing availability
of a wider range of services.
(5) Smile Foundation
Combined Vision & Mission Statement:
As a Social Venture Philanthropist, Smile Foundation promotes and
catalyses universal education among underprivileged children, create
the process to embrace these children into mainstream in a sustained
manner, facilitate them to emerge as productive assets, and set
the foundation for nation building.
(6) NGO Fundraisers
Mission
To develop innovative ways of fundraising for helping NGOs with
their funding requirements.
To approach philanthropic individuals for raising donations for
deserving NGOs across the country.
To work as an organization towards the eradication of unemployment
by providing various opportunities to able as well as disabled individuals
to earn a living.
Providing equal opportunity of work to all.
Work towards the upliftment of one and all that form a part of
the communities that exist around us by offering our services and
through job creation.
To positively impact the societies that we work in.
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